Homeworld Business Magazine - November 28, 2001

Chaney Instrument to Debut New Clock Brands
Wednesday, November 28, 2001

 

Chaney Instrument will debut a substantially increased selection of designs and introduce new brands to its clock line in January 2002.

The brands to be presented include Acu-Rite, Atomix, and Stoney Creek Trading Co., which Chaney previously marketed, and two new brands — Chaney Instrument and Retro Classic. The focus of the new lines will be decorative home and office decor needs.

The new items will be presented at the International Housewares Show in January.

The Acu-Rite brand will now offer an even larger selection of wall, desktop and alarm clock designs with affordable pricing for the mass market, discount and drug retailers.

Atomix continues to be the leading brand offering technologically advanced clocks that synchronize with the US atomic clock and automatically change for daylight savings to upscale and mass market retailers.

Stoney Creek Trading Co. will deliver fashion-forward designs for gift and specialty stores.

The company's namesake brand, Chaney Instrument, will feature traditional designs for business and home office environments. The Retro Classic brand will have a nostalgic Americana feel and will be offered in the gift and upper markets.

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