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Chaney Instrument will debut a
substantially increased selection of
designs and introduce new brands to
its clock line in January 2002.
The brands to be presented include
Acu-Rite, Atomix, and
Stoney
Creek Trading Co., which Chaney
previously marketed, and two new
brands — Chaney Instrument and Retro
Classic. The focus of the new lines
will be decorative home and office
decor needs.
The new items will be presented at
the International Housewares Show in
January.
The
Acu-Rite brand will now offer an
even larger selection of wall,
desktop and alarm clock designs with
affordable pricing for the mass
market, discount and drug retailers.
Atomix
continues to be the leading brand
offering technologically advanced
clocks that synchronize with the US
atomic clock and automatically
change for daylight savings to
upscale and mass market retailers.
Stoney
Creek Trading Co. will deliver
fashion-forward designs for gift and
specialty stores.
The company's namesake brand, Chaney
Instrument, will feature traditional
designs for business and home office
environments. The Retro Classic
brand will have a nostalgic
Americana feel and will be offered
in the gift and upper markets.
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