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NEWS RELEASE/Chaney
Instrument Co.
June 19, 2002-For
immediate release
Contact:
The Marketing Communications Departmant
262.248.4449
press@primex-inc.com
www.chaneyinstrument.com
Technology + Style = Simply Perfect Timepieces
Perfect Timepieces are Perfect Gifts for Those Short on Time
Just in time for both the fall-back Daylight Saving Time change and
the holiday gift-giving season you can get hi-tech and high-style
clocks that keep absolutely perfect time, simplify your life, and
look great in your living room, bedroom, kitchen, or office.
Radio-control clocks are the latest
innovation in timekeeping. They keep perfect, to-the-second time and
they automatically update for Daylight Saving Time (DST) twice a
year. So, you never have to adjust the time display and when you are
running late for work in the morning, you won’t have to do the
mental calculations to factor in how fast or slow your clock might
be.
Here’s how they work. In addition to a
regular quartz movement, each clock has a miniature AM radio antenna
and a microchip. Several times throughout the day these smart clocks
look for the
US atomic time signal that comes from the National Institute of
Standards and Technology in Boulder, Colorado. And if you live in
Arizona or Indiana, you can deactivate the DST feature. All it takes
to run them is one AA battery.
Early generations of radio-control
clocks were available primarily in digital and in a limited
selection of traditional dial frames. Their looks reflected their
technologically-advanced internal mechanisms. That was fine if it
fit your décor, but now you can choose from very attractive wall
clocks in wood, spun metal and molded plastic frames as well as
handsome tabletop clocks and stylish alarms. So, you can have
perfect time in a clock that matches your taste whether that is
traditional or contemporary.
The
Atomix
brand was one of the first to offer clocks incorporating this
technology in the U.S. The brand offers a wide selection of digital
and analog wall and table clocks. One of the newest models, the
Crestwood is a 12-1/2” sq. wall clock that features
distinctively retro styling. Its pillow-shaped case has a rich
walnut finish, spun aluminum bezel, and convex glass lens with
silver numbers at 12, 3, 6, and 9, black hour and minute hands, and
a silver second hand. The Talbot table clock is a
classic design finished in polished and brushed brass. Its
seven-step bezel surrounds a white dial with black Arabic numbers.
The Crestwood retails for about $20.00 and the Talbot retails for
about $40.00.
Atomix also offers radio-control alarms
that look as good on a desktop as on a bedside table. The
Warner, which retails for about $12.00, is a
sleek little model that features a molded arched black case with a
white dial and black numbers. The top-mounted snooze bar activates a
green dial light.
You can find
Atomix clocks in a variety of styles in gift shops, at Restoration
Hardware, Wal-Mart, Shopco and other major retailers. For more
information on radio-control clocks and to see more Atomix designs,
go to
www.chaneyinstrument.com. Atomix is a trademark of the Chaney
Instrument Co. in
Lake Geneva,
WI.
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